In 2025, Think Pink Europe continued to drive impact across Europe through awareness, sharing knowledge, and collaborating on a European level..

We strengthened our European network, amplified the voice of patients and survivors, and collaborated with partners to promote prevention, early detection, and better quality of life after breast cancer.

Through campaigns, corporate initiatives, and cross-border cooperation, we worked to keep breast cancer high on the European agenda and to translate awareness into concrete action.

For a detailed overview of our activities, impact, and financials, please consult our Annual Report 2025.

Pink Ribbon Foundation FUND

The Pink Ribbon Foundation FUND was established thanks to the valued collaboration between Think Pink Europe and the Pink Ribbon Foundation UK. Over the years, this partnership has grown into a strong alliance built on a shared commitment to improving the lives of breast cancer patients across Europe.

Through this FUND, the Pink Ribbon Foundation aims to dedicate financial support received from international partners to impactful European projects. The fund will be managed by Think Pink Europe alongside the Professor Riccardo Masetti FUND, which was launched in 2024.

The Pink Ribbon Foundation FUND was created with the ambition of encouraging collaboration between European breast cancer organisations and strengthening support networks across borders. Each year, the FUND will focus on a specific annual theme that addresses important challenges faced by breast cancer patients and survivors throughout Europe.

For 2026, the selected theme is “Development of Psychosocial Support for Breast Cancer Patients.” Within this framework, six projects have already been selected in Albania, Bosnia and Herzegovina, Kosovo, Moldova, Montenegro, and Spain (Tenerife). These projects are currently being developed and will contribute to improving emotional, psychological, and social support for people affected by breast cancer in these regions.

Professor Riccardo Masetti FUND

In 2024, Think Pink Europe took a significant step forward in its mission to close the healthcare gap for breast cancer patients across Europe by establishing the Professor Riccardo Masetti Fund. This initiative honors Professor Riccardo Masetti, a revered figure in the fight against breast cancer. Throughout his career, Professor Masetti has made remarkable contributions as a doctor, the President of S. G. Komen Italia, and as a co-founder of Think Pink Europe. His tireless dedication has inspired this fund, which will unify and enhance our efforts under a single impactful initiative.

Looking ahead

The creation of the Professor Riccardo Masetti Fund marks a new chapter for Think Pink Europe. By centralizing our efforts and fostering collaboration, we are better equipped to tackle the inequalities in breast cancer care across Europe. This fund is not just a tribute to Professor Masetti's legacy but also a testament to our shared commitment to a future where everyone has equal access to quality breast cancer care.

The PINK BAG project

In the tumultuous journey that follows a breast cancer diagnosis, the need for information and support is crucial. Recognizing this, Think Pink Europe proudly introduces the PINK BAG project, a beacon of hope aimed at providing equal access to vital resources and support for breast cancer patients across Europe.

Understanding the emotional terrain

The moment of a breast cancer diagnosis is emotionally charged, leaving individuals with a myriad of questions about the disease, treatments, and chances of recovery. Preparing for the steps ahead is challenging, and the PINK BAG project endeavors to ease this burden by offering a comprehensive package of useful, practical, and medical information about breast cancer.

What's inside the PINK BAG?

The Pink Bag is more than just a bag; it's a wellspring of information and comfort. Developed with insights from best practices in Bosnia, Belgium, Greece, and Italy, where similar initiatives have proven successful, the PINK BAG includes materials and information, carefully selected by each involved (national) breast cancer organization

Closing the Gap in Healthcare

The PINK BAG project is a testament to Think Pink Europe's commitment to closing the gap in healthcare across Europe. By providing equal access to information and support during the challenging journey of breast cancer, we aim to empower individuals and foster a sense of community.

As part of our pioneering efforts, we have already placed orders for 7.000 PINK BAG sets for ten European breast cancer organizations that share our vision. Together, we can make a meaningful impact and ensure that no one faces breast cancer alone.

Let's work together to create a Europe where support and information know no boundaries.

#CloseTheGap