Racing in Pink at the Dakar Rally

At one of the world’s toughest rallies, two exceptional teams proudly carried the Think Pink Europe logo, spreading breast cancer awareness across continents. From long-standing ambassadors in Spain to a historic Women’s Cup victory for Portugal — discover how sport became a powerful vehicle for awareness.

Pink Ribbon Foundation Fund

The Pink Ribbon Foundation Fund is a new initiative under the umbrella of Think Pink Europe, powered by Pink Ribbon Foundation UK. The fund is designed to promote cross-border collaboration and innovation in breast cancer care. In 2026, the fund will focus on psychological support for breast cancer patients in Europe.

Professor Riccardo Masetti Fund

The Professor Riccardo Masetti Fund honors the lifelong dedication of Professor Masetti to breast cancer care, research, and advocacy. This fund supports groundbreaking initiatives that improve access to treatment, advance research, and provide critical support for patients across Europe. Through collaboration and innovation, we continue his mission to create a future where every person affected by breast cancer receives the best possible care.

1 in 8 women in Europe is affected by breast cancer