About us
Breast cancer is the most common malignant tumor and one of the leading causes of premature death in women, both in developed and developing countries. At the present moment, the possibilities to prevent the occurrence of breast cancer are very limited, so preventive examinations are imperative, given that breast cancer is curable in 90% of cases if it is detected in time. In order for breast cancer prevention to yield long term positive results, for women to acquire the habit of being responsible for themselves and their health and to go for regular health check-ups, their education, constant communication and engagement of the whole levels of society is crucial.
It is a very common phenomenon that women in our society ignore self-care, constantly postponing responsibility for themselves, and thinking about their health only when they happen to feel unwell. However, the first and most important step is for a woman to take an active attitude towards herself, to always be aware that each stage of life requires special care for herself, that each age brings new challenges. So, our message is that it is important to insist on time for yourself, so that we can strengthen and preserve our health, so we can contribute to strengthening of society, especially to the family, cultural and economic values.
With the aim of education about ways to prevent breast cancer with an emphasis on self-care, NGO “Brini o sebi” organize educational lectures with experts in the field. The aforementioned is usually organized in cooperation with a radiologist, nutritionist and psychologist, for all interested socially responsible companies and institutions, which aim to inform their employees about the disease itself, which would break prejudices and provide relevant information.
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Breast cancer prevention campaign 2021 – We are here for you!
The campaign was aimed at women who are being treated for breast cancer, as well as other types of cancer, with the aim of destigmatizing female patients and changing the public's awareness of the disease itself. On this occasion, this year's campaign slogan was "We are here for you!". We are here for you as a family, we are here for you as a society, we are here for you through psychological support in the treatment process, we are here for you through the provision of modern therapies for treatment... Communication emphasized support of the family to female patients, as well as the support of all actors involved in the patient's social life and the healing process itself, as well as the support of the entire public, through tolerance and acceptance.
With the aim of education about ways to prevent breast cancer with an emphasis on self-care, NGO “Brini o sebi” organized educational lectures with experts in the field (NGO founder, oncologist, radiologist, nutritionist, psychologist) in companies and institutions. A brochure was created, printed and distributed to all the employees, with the information "What can I do for myself" and "What can I do for others".
In cooperation with private practices throughout Montenegro, we arranged preventive examinations at reduced prices of up to 50% (or a package of services) for ultrasound or mammography examinations, magnetic resonance examinations, as well as gynecological examinations. A total of 32 surgeries across Montenegro provided up to half the price of examinations. Based on feedback, the number of preventive examinations increased from 50 to 70% compared to the previous months, and up to 20% compared to the previous October.
Breast cancer prevention campaign 2020 – "You are important to us!"
The fight against breast cancer is basically a fight for a more beautiful and healthy life. It's a fight for time spent with family and friends, a fight for time to do things we enjoy, a fight for a life without fear, and a life where we take care of ourselves on time. We often forget that by worrying about others, who are important to us, maybe even more important than ourselves. We often forget that we are the ones who are the pillar of the family, who support our children, support our husband, partner, parents or friends. We often forget that we are also the ones who matter.
This October, we decided to inspire all those who are a higher priority for women than themselves, to motivate them to take care of themselves on time. Through thirty photographs, friends and family members expressed their love and affection for the woman in their lives. We believe that each photo will inspire many women to go for a preventive check-up this October and take care of themselves on time in the future.
The slogan of the campaign is: "You are important to us!" Take care of yourself.", and the photos themselves speak louder than words.