HEALED | Awareness Campaign

HEALED Awareness Campaign

In 2025, Think Pink Europe proudly presents its "Healed" awareness campaign, emphasizing the critical importance of self-screening and the significantly high survival rates when breast cancer is detected early. The campaign is designed to raise awareness about breast cancer, encourage regular screenings, and promote early detection. 

Key messages

The key messages in this campaign is that “WHEN BREAST CANCER IS DETECTED AT AN EARLY STAGE, THE CURE RATE IS 95%” and that “EARLY DETECTION IS IN YOUR HANDS".

Each year over 2 million people in the world are diagnosed with breast cancer.  Simple self examination of your breasts can make a difference in finding out about breast cancer early, and therefore having a high possibility of surviving the disease.

The story behind the campaign

Timea Papp is a dancer and choreographer from Hungary with an international repertoire in film and dance.
 
A few years ago she created the short film “Healed” during chemotherapy as a treatment for breast cancer. She wanted to express the feelings she has experienced in the fight against breast cancer to encourage others.For Timea, knowing the high percentage of breast cancer survivors, was her beacon of hope.
 
The short film received several awards and is now ready to reach a larger audience on another level, as a breast cancer awareness campaign all over Europe. We are grateful Timea is allowing the Think Pink Europe family to work with this campaign.