18/09/2020
International Paper’s HP Office ‘Pink Ream’ continues to fight breast cancer in 2020
Paper with impact
International Paper’s HP Office ‘Pink Ream’ continues to fight breast cancer in 2020. The Pink Ream campaign was launched in Europe in 2017 with distinctive, specially designed packaging for reams of HP Office paper. For each Pink Ream sold International Paper donated €0.10 to European programmes focusing on breast cancer research, awareness and prevention. During the 2018 edition, over one million Pink Reams were sold across 16 European countries. Since its launch in Europe the Pink Ream campaign has raised over €400,000. And in March 2018 the campaign was selected as ‘Initiative of the Year’ in the 17th European Office Products Awards (EOPA) competition.
Real Support
The HP Office Pink Ream will be available throughout October, Breast Cancer Awareness Month around the world.
International Paper has again committed to contribution of €100,000.
Of the total amount raised, 80% will be donated to local associations and 20%
will be invested in Pan-European programmes – all through Think Pink Europe.